Ques 1.

Explain the importance of branding in marketing of goods and services.

Ques 2.

Explain the term marketing with suitable examples. Discuss the elements of marketing mix and

their role in strategy development.

Ques 3.

Write the consumer buying decision process in detail. Quote examples where required.

Ques 4.

Discuss various channels that are used in physical distribution of goods. Also explain the factors

influencing choice of channel.

Ques 5.

Discuss in detail the various stages of product life cycle.

Ques 6.

Briefly explain the various types of marketing environment

Ques 7.

Discuss the role of internet in consumer goods marketing.

Ques 8.

Explain the importance of pricing in the marketing mix. (

Ques 9.

Explain the basic assumptions in Maslow’s hierarchy of needs.

Ques 10.

Prepare a marketing plan for a company producing a premium car.

Ques 11.

STP as a strategic marketing framework.

Ques 12.

Market segmentation

Ques 13.

Broker and commission agent

Ques 14.

Advertising and sales promotion