Ques 1.

Write about any two Ps of event marketing as marketing-mix tools. Further explain the Ps framework proposed by Getz and Allen et.al in detail.

Ques 2.

Discuss the relevance of Market Segmentation to Event Management Companies. Write about the five options of targeting in the context of events

Ques 3.

Discuss the importance of event sales promotion. Explain its strategies in detail.

Ques 4.

Write an essay on the different tools that are used effectively to analyse event marketing environment.

Ques 5.

What do you understand by event positioning? Using example, explain how an Intellectual Property can help in maintaining its desired image and in event positioning.

Ques 6.

Explain the role of destination marketing organisations and convention bureaus in holding events.

Ques 7.

) Explain the selection and execution of advertising message

Ques 8.

Describe the use of Integrated Marketing Communications in event management. How can E-marketing be integrated in the event marketing strategy?

Ques 9.

Brand identity

Ques 10.

Risk versus Return Matrix

Ques 11.

Direct Marketing

Ques 12.

Viral Marketing and e-WOM

Ques 13.

Factors affecting media selection

Ques 14.

Media Mix for Events

Ques 15.

Contribution of personal selling to event marketing