Ques 1.

What are the different variables for market segment? Explain with examples.

Ques 2.

Discuss the factors influencing Pricing of a product with suitable examples.

Ques 3.

Discuss the different Marketing Philosophies in brief.

Ques 4.

Explain the steps of Marketing Research Process with the help of a suitable example.

Ques 5.

What is the role of Media in Tourism Promotion?

Ques 6.

Define Branding. What are the characteristic of a good brand?

Ques 7.

What is meant by Product Differentiation? What are the criteria for Product differentiation?

Ques 8.

Explain the different levels of Tourism Product with example.

Ques 9.

Explain the different levels of Tourism Product with example.

Ques 10.

Promotion

Ques 11.

Disadvantages of Digital Marketing

Ques 12.

Destination Marketing Organisations