Ques 1.

Summarise impact of government regulations affecting marketing (10+10 Marks) practices in rural India.

Ques 2.

Compare and contrast the concept of micromarketing with that of mass customisation.

Ques 3.

What is Marketing Research? Explain the steps involved in the Marketing Research with examples.

Ques 4.

Price determination

Ques 5.

Market Communication

Ques 6.

Personal selling process

Ques 7.

Social marketing

Ques 8.

Market skimming and penetration pricing strategies.

Ques 9.

Marketing research and marketing information system.

Ques 10.

Selling and marketing.

Ques 11.

Micro and macro environmental variables

Ques 12.

“Marketing help to create awareness about the product among the consumers and helps them in decision making”.

Ques 13.

“Advertising is nothing but salesmanship in print”.

Ques 14.

“An educated buyer makes a better buyer”.

Ques 15.

“Marketing mix strategies should be different at various stages in the Product Life Cycle PLC”