Ques 1.

Differentiate between the sales concept and the marketing concept?

Ques 2.

Differentiate between advertising and personal selling?

Ques 3.

Briefly explain the difference between written communication and oral communication.

Ques 4.

“Handling of samples” is an integral part of any pharmaceutical product. Explain

Ques 5.

What factors determine the length of the channel of distribution?

Ques 6.

Explain the significance and purpose of sales display? Give suitable examples.

Ques 7.

Explain the different methods / Modules of training? Which one is recommended to train a newly recruited MR?

Ques 8.

What are the factors influencing design of compensation scheme?

Ques 9.

What is the need and purpose of monitoring system? What parameters are used to monitor sales?

Ques 10.

Explain the need for sales organization?