Ques 1.

What is merchandise assortment? Describe different steps in the planning of merchandise assortment.

Ques 2.

Describe salient features of a supermarket. How is it helpful for the consumers to shop at a supermarket?

Ques 3.

Explain the concept of the category life cycle. Discuss the strategies adopted at different stages of the category life cycle

Ques 4.

Describe nine laws that influence buyer’s price sensitivity.

Ques 5.

“Selecting an appropriate vendor is the key step in the success of an enterprise”. Elaborate.

Ques 6.

Explain the concept of open-to-buy. How is it helpful in increasing the profits of the retail store?

Ques 7.

Faishon items and Fads

Ques 8.

Economy pricing and Psychological pricing

Ques 9.

What is meant by key Performance Indicator (KPI)? Giving suitable examples, explain the main KPI’s of buying and merchandising.

Ques 10.

Explain the concept of ‘Brand’ and advantages of using a brand.