Ques 1.

An Indian automobile company decided to enter international markets. The company is ready to invest in marketing arrangements abroad, but not in production facilities. Suggest any two suitable modes of market entry, and explain their merits and limitations.

Ques 2.

You are the marketing head in a consumer durable goods company, which has international operations. It is planning to launch a new brand of Mobile Phones. Suggest appropriate sales promotion tools for consumer promotion as well as business promotion.

Ques 3.

Transfer pricing

Ques 4.

FOB

Ques 5.

Managing Publicity in International Markets

Ques 6.

Franchising as a tool for overseas market entry

Ques 7.

Multinational Marketing and Global Marketing

Ques 8.

Demographic Environment and Economic Environment.

Ques 9.

Observation method and Survey method of data collection

Ques 10.

Export merchant and Export House

Ques 11.

“Product planning is one of the important fundamental decisions for successful international marketing”.

Ques 12.

“It is advisable for a small exporter to do export business with the help of an overseas agent”.

Ques 13.

“Selection of target markets is the first stage in international marketing”.

Ques 14.

“International Marketing Planning is more difficult than domestic marketing planning”.

Ques 15.

An Indian automobile company decided to enter international markets. The company is ready to invest in marketing arrangements abroad, but not in production facilities. Suggest any two suitable modes of market entry, and explain their merits and limitations.

Ques 16.

You are the marketing head in a consumer durable goods company, which has international operations. It is planning to launch a new brand of Mobile Phones. Suggest appropriate sales promotion tools for consumer promotion as well as business promotion

Ques 17.

a) Transfer pricing

Ques 18.

b) FOB

Ques 19.

c) Managing Publicity in International Markets

Ques 20.

d) Franchising as a tool for overseas market entry

Ques 21.

a) Multinational Marketing and Global Marketing

Ques 22.

b) Demographic Environment and Economic Environment.

Ques 23.

c) Observation method and Survey method of data collection

Ques 24.

d) Export merchant and Export House

Ques 25.

a) “Product planning is one of the important fundamental decisions for successful international marketing”

Ques 26.

b) “It is advisable for a small exporter to do export business with the help of an overseas agent”.

Ques 27.

c) “Selection of target markets is the first stage in international marketing”.

Ques 28.

d) “International Marketing Planning is more difficult than domestic marketing planning”.