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Title Name | IGNOU MCO 6 Marketing Management Solved Assignment 2023 2024 |
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Type | Soft Copy (E-Assignment) .pdf |
University | IGNOU |
Degree | MASTER DEGREE PROGRAMMES |
Course Code | MCOM |
Course Name | Master of Commerce |
Subject Code | MCO 6 |
Subject Name | Marketing Management |
Year | 2023 2024 |
Session | - |
Language | English Medium |
Assignment Code | MCO-06/Assignmentt-1//2023-24 |
Product Description | Assignment of MCOM (Master of Commerce) 2023-24. Latest MCO 06 2023-24 Solved Assignment Solutions |
Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU MCO-06 (MCOM) 2023-24 Assignment is for January 2023 Session: 30th September, 2023 (for December 2023 Term End Exam). Semester Wise January 2023 Session: 30th March, 2024 (for June 2024 Term End Exam). July 2023 Session: 30th September, 2023 (for December 2023 Term End Exam). |
Assignment Code | MCO 6/2023 2024 |
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Ques 1.
Summarise the impact of government regulations on marketing practices in rural India.
Ques 2.
Compare and contrast the concept of micromarketing with that of mass customisation.
Ques 3.
What is distribution mix? What interconnectedness it has with promotion mix?
Ques 4.
Price determination
Ques 5.
Market communication
Ques 6.
Personal selling process
Ques 7.
Social marketing
Ques 8.
Market skimming and Penetration pricing strategies
Ques 9.
Marketing research and Marketing information system
Ques 10.
Selling and Marketing
Ques 11.
Micro and Macro environmental variables
Ques 12.
Marketing helps to create awareness about the product among the consumers and helps them in decision making.
Ques 13.
“Advertising is nothing but salesmanship in print.”
Ques 14.
“An educated buyer makes a better buyer.”
Ques 15.
“Marketing mix strategies should be different at various stages in the Product Life Cycle (PLC)”.
Ques 16.
ग्रामीण भारत में विपणन प्रथाओं को प्रभावित करने वाले सरकारी विनियमों को सारांशित कीजिए ।
Ques 17.
व्यष्टि विपणन के साथ सामूहिक व्यक्तिपरक उत्पादन की तुलना कीजिए और दोनों के बीच अंतर स्पष्ट कीजिए।
Ques 18.
वितरण मिश्रण क्या है? संवर्धन मिश्रण के साथ इसका क्या अंतर्संबंध है?
Ques 19.
निम्नलिखित पर संक्षिप्त व्याख्या कीजिए :
(क) कीमत निर्धारण
(ख) विपणन सम्प्रेषण
(ग) व्यक्तिगत विक्रय प्रक्रिया
(घ) सामाजिक विपणन
Ques 20.
निम्मलिखित के बीच अंतर कीजिए :
(क) बाज़ार मंथन और पैठ कीमत निर्धारण नीतियाँ।
(ख) विपणन अनुसंधान और विपणन सूचना प्रणाली।
(ग) विक्रय और विपणन ।
(घ) व्यष्टि और समष्टि परिवेश चर ।
Ques 21.
निम्नलिखित पर टिप्पणी कीजिए :
(क) “ विपणन उपभोक्ताओं के बीच उत्पाद के बारे में जागरूकता उत्पन्न करने में और उन्हें निर्णय लेने में सहायता करता है”।
(ख) "विज्ञापन विक्रय कला प्रिंट के अलावा और कुछ नहीं बल्कि विक्रय कला का छुपा हुआ रूप है"।
(ग) "एक शिक्षित क्रेता एक बेहतर क्रेता बनाता है।"
(घ) "उत्पाद जीवन चक्र (पीएलसी) के विभिन्न चरणों में विपणन मिश्रण नीतियों को अलग-अलग होना चाहिए"
Ques 22.
1) Distinguish among variable, fixed and semi-variable costs. Why is this distinction important?
Ques 23.
a) Sales Budget
Ques 24.
b) Material Budget
Ques 25.
c) Production Cost Budget
Ques 26.
d) Overhead Budget
Ques 27.
Write a detailed note explaining the advantages and limitations of standard Costing
Ques 28.
Explain the different types of the reports that are used in an enterprise.
Ques 29.
) Using the P and L account and Balance Sheet given below, prepare Cash Flow Statement both under direct and indirect method.
Ques 30.
Profit and Loss Account for the year ended 31st March, 2005
(Rs. in thousands) | ||
Years 2004-05 | Years 2003-04 | |
Sales | 111780 | 98050 |
Other Income | 390 | 220 |
Cost of Goods Sols | 41954 | 39010 |
Selling and Administrative Expenses | 16178 | 12500 |
Profit Before Tax | 54038 | 46760 |
Less Income Tax | 21615 | 18704 |
Profit After Tax | 32423 | 28056 |
(b) Balance Sheet as on 31st March, 2005
Liabilities and Shareholder Equity | As on 31-3-05 | As on 31-3-04 |
Equity Share Capital | 180000 | 180000 |
Retained Earnings | 134045 | 101622 |
Current liabilities | ||
Accounts Payable | ||
Income Tax Payable | 3526 | 4330 |
Dividend Payable | 24615 | ― |
Total Liabitities | ― | 25000 |
Total Liabitities | 339186 | 310952 |
Assets | ||
Fixed Assets 393000 | ||
(370000) | ||
Less: Depreciation 92400 | 300600 | 280000 |
(90000) | ||
Current Assets | ||
Cash | 6380 | 6000 |
Accounts Receivable : 20064 | ||
Less: Provision & (972) | 19092 | 23568 |
nventory : Raw Materials | 516 | 636 |
Finished Goods | 598 | 748 |
Investments | 12000 | ― |
Total Assests | 339186 | 310952 |
Ques 31.
a) Summarise impact of government regulations affecting marketing practices in rural India.
Ques 32.
b) Compare and contrast the concept of micromarketing with that of mass customisation.
Ques 33.
What is distribution mix? What interconnectedness does if have with promotion mix?
Ques 34.
a) Price determination b) Market communication
Ques 35.
b) Market communication
Ques 36.
c) Personal selling process
Ques 37.
d) Social marketing
Ques 38.
a) Market skimming and penetration pricing strategies.
Ques 39.
b) Marketing research and marketing information system
Ques 40.
c) Selling and marketing
Ques 41.
d) Micro and macro environmental variables
Ques 42.
a) “Marketing helps to create awareness about the product among the consumers and helps them in decision making”.
Ques 43.
b) “Advertising is nothing but salesmanship in print”.
Ques 44.
c) “An educated buyer makes a better buyer”.
Ques 45.
d) “Marketing mix strategies should be different at various stages in the Product Life Cycle PLC”.
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