Ques 1.

Critically analyse the impact of celebrity endorsements on consumer attitudes. Discuss recent cases where celebrity endorsements either enhanced or diminished the brand image and consumer perception.

Ques 2.

Investigate post-purchase behaviour trends in the context of the subscriptionbased business model. Discuss how businesses can foster customer loyalty and satisfaction in a market characterized by subscription services. (eg: OTT platforms/ mobile services/ grocery stores etc)

Ques 3.

Examine the impact of cultural and sub-cultural influences on consumer behaviour in an international context. Discuss how businesses can navigate cultural diversity to create effective marketing strategies.

Ques 4.

Evaluate how digital technologies and constant connectivity influence consumer learning and memory. Discuss the challenges and opportunities for businesses in creating memorable and impactful brand experiences.\

Ques 5.

Analyse the influence of online platforms and digital media on consumer behaviour. Provide examples of recent trends in online shopping and discuss how businesses can adapt their strategies to meet evolving consumer preferences.