Ques 1.

Analyse how Dove has effectively engaged with diverse media audiences in its "Real Beauty" campaigns. Discuss the strategies employed to connect with consumers across different media channels.

Ques 2.

Explore Amazon's use of the internet as an advertising medium. Discuss the evolution of Amazon's digital advertising strategies and how it has reshaped the marketing mix in the digital age.

Ques 3.

Explore a recent advocacy campaign related to environmental sustainability or social justice. Analyse the communication strategies employed in the campaign and their impact on social mobilization. Discuss how the campaign utilized various media channels to advocate for change and mobilize support. Additionally, propose alternative strategies that could enhance the effectiveness of advocacy through communication in a digital age.

Ques 4.

.Explore the rebranding efforts of Google Search. Discuss how Google leveraged media literacy in its advertising to communicate the changes and improvements to its search engine.

Ques 5.

Investigate the advertising strategy of Fevicol, an adhesive brand known for its creative and humorous campaigns. Analyse how Fevicol uses persuasive appeals and color psychology to capture the audience's attention and establish a memorable brand image. Discuss the impact of Fevicol's advertising approach on consumer perceptions and brand loyalty.