Ques 1.

Choose a notable advertising campaign from the past.(Indian or Internatiaonl) Trace its evolution, highlighting key changes in advertising strategies and appeals. Discuss how societal norms influenced the campaign.

Ques 2.

Analyse any two recent advertisements using the AIDA (Attention, Interest, Desire, Action) model. Evaluate how well these ads capture and maintain audience attention, generate interest, create desire, and prompt action.

Ques 3.

Choose a product or service and create a persuasive copy for a print advertisement. (newspaper or magazine) Incorporate key principles of effective copywriting, emphasizing creativity and a compelling call-to-action.

Ques 4.

Explore how brands tailor their communication strategies for diverse linguistic markets in India. Provide any two examples of successful multilingual advertising campaigns and discuss their impact on brand perception.

Ques 5.

Select a recent advertising campaign that faced significant trolling or backlash on social media platforms. Analyse the reasons behind the negative reception, considering cultural sensitivities, ethical concerns, or other factors. Discuss how the brand or ad agency responded to the trolling and propose alternative strategies that could have been employed to mitigate the negative impact. Consider the role of social media in amplifying such incidents and the implications for the brand's image and reputation.