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Title Name | ignou MNM 25 solved assignment 2024 |
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Type | Soft Copy (E-Assignment) .pdf |
University | IGNOU |
Degree | PG DIPLOMA PROGRAMMES |
Course Code | PGDAIC |
Course Name | Post Graduate Diploma in Advertising and Integrated Communication |
Subject Code | MNM 25 |
Subject Name | Online Brand Management |
Year | 2024 |
Session | - |
Language | English Medium |
Assignment Code | MNM-025/Assignmentt-1//2024 |
Product Description | Assignment of PGDAIC (Post Graduate Diploma in Advertising and Integrated Communication) 2024. Latest MNM 025 2024 Solved Assignment Solutions |
Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU MNM-025 (PGDAIC) 2024 Assignment is for January 2024 Session: 30th September, 2024 (for December 2024 Term End Exam). Semester Wise January 2024 Session: 30th March, 2024 (for June 2024 Term End Exam). July 2024 Session: 30th September, 2024 (for December 2024 Term End Exam). |
Assignment Code | MNM 25/2024 |
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Ques 1.
Analyse the strategies employed by PepsiCo in successfully repositioning its brand. Discuss how these strategies have impacted consumer perception and market share.
Ques 2.
Explore the rise of influencer marketing in India with a focus on the campaign by Nykaa and the utilization of bloggers. Discuss the key success factors and potential challenges faced by Nykaa in this campaign.
Ques 3.
Investigate recent trends in hybrid advertising campaigns from international markets. Choose a brand that effectively integrated traditional and digital media for a cohesive campaign. Discuss the advantages and challenges.
Ques 4.
Discuss the strategies employed by Amul in successfully building and maintaining strong brand equity. Consider factors such as brand consistency, customer loyalty, and market differentiation.
Ques 5.
Investigate the reputation challenges faced by Facebook in the online space. Analyse Facebook's response and crisis management strategies. Discuss what could have been done differently for better reputation management.
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