Ques 1.

Explore and analyse the role of communication in shaping Indian society. Provide examples of how media influences social perceptions and behaviours in the Indian context.

Ques 2.

Choose a product or service popular in your area and create a detailed profile of its target audience. Discuss how understanding the target audience is crucial for effective communication strategies.

Ques 3.

Design a creative and culturally relevant marketing communications campaign for introducing a new product in the market of your State (Indian states are divided on the basis of language and cultural differences). Emphasise the integration of various communication channels for maximum impact.

Ques 4.

Investigate recent trends in cyber marketing in the Indian market. Provide examples of successful campaigns and analyse the impact of digital communication on consumer behaviour.

Ques 5.

Choose a product category prevalent in your area and analyse the packaging strategies of leading brands in this product category. Discuss the role of packaging in influencing consumer perceptions and purchasing decisions.