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Title Name | IGNOU MMPB 5 2024 Solution |
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Type | Soft Copy (E-Assignment) .pdf |
University | IGNOU |
Degree | MASTER DEGREE PROGRAMMES |
Course Code | MBA |
Course Name | Master in Business Administration |
Subject Code | MMPB 5 |
Subject Name | Marketing of Financial Services |
Year | 2024 |
Session | - |
Language | English Medium |
Assignment Code | MMPB-05/Assignmentt-1//2024 |
Product Description | Assignment of MBA (Master in Business Administration) 2024. Latest MMPB 05 2024 Solved Assignment Solutions |
Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU MMPB-05 (MBA) 2024 Assignment is for January 2024 Session: 30th September, 2024 (for December 2024 Term End Exam). Semester Wise January 2024 Session: 30th March, 2024 (for June 2024 Term End Exam). July 2024 Session: 30th September, 2024 (for December 2024 Term End Exam). |
Assignment Code | MMPB 5/2024 |
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Ques 1.
Explain the different Marketing Orientations and discuss their application in marketing of Financial Services.
Ques 2.
Describe the concept of Product and Product Mix for banking services. Explain the product life cycle concept with the help of Banking sector example.
Ques 3.
Explain the concept of service quality, customer value and customer satisfaction in context of banking services.
Ques 4.
Discuss the role of Insurance Sector in the Indian Economy. List the benefits of insurance investment and describe the strategies that can be used for effective marketing of Insurance Services.
Ques 5.
How does Fintech facilitate the financial services sector? Describe the emerging technologies in the financial services sector and discuss their impact on user experience.
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