Ques 1.

Distinguish and discuss the terms Marketing Communication and Integrated Marketing Communication. Explain their importance in the light of promoting a firm’s product or service offerings.

Ques 2.

Differentiate between advertisement and advertising. Discuss the term advertising campaign and the various steps involved in advertising campaign planning for any model of electric passenger car of your choice.

Ques 3.

As a manager of marketing communication what are the various strategic and creative considerations that you would consider while planning for advertising campaign for a Jewellary brand. Discuss.

Ques 4.

Discuss the role and importance of sales promotion function in the context of integrated marketing communication. Elaborate.

Ques 5.

What is direct marketing? Discuss the factors that are responsible for its growth. Highlight the major advantages and disadvantages of direct marketing.

Ques 6.

Discuss your understanding of media buying. Explain the three types of media available to marketers.

Ques 7.

Highlight and explain briefly the various legal issues that are faced by marketing manager involved in integrated marketing communication function.