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Title Name | IGNOU MBA MMPM 8 Solved Assignment 2024 |
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Type | Soft Copy (E-Assignment) .pdf |
University | IGNOU |
Degree | MASTER DEGREE PROGRAMMES |
Course Code | MBA |
Course Name | Master in Business Administration |
Subject Code | MMPM 8 |
Subject Name | RURAL MARKETING |
Year | 2024 |
Session | - |
Language | English Medium |
Assignment Code | MMPM-08/Assignmentt-1//2024 |
Product Description | Assignment of MBA (Master in Business Administration) 2024. Latest MMPM 08 2024 Solved Assignment Solutions |
Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU MMPM-08 (MBA) 2024 Assignment is for January 2024 Session: 30th September, 2024 (for December 2024 Term End Exam). Semester Wise January 2024 Session: 30th March, 2024 (for June 2024 Term End Exam). July 2024 Session: 30th September, 2024 (for December 2024 Term End Exam). |
Assignment Code | MMPM 8/2024 |
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Ques 1.
What are the key issues and challenges that differentiate rural markets from urban markets? Discuss.
Ques 2.
Discuss how education and occupation affect the consumption and buying process of rural consumers in case of: a) Mobile Phones and internet services b) Two wheelers
Ques 3.
The price/quality issue has for quite some time been a typical dilemma for markets trying to access the rural market. Due to the low-paying capacities of the rural consumer, marketers have typically loaded the retail points with stripped-down, lower-priced versions of the urban brands, only to find that quite a few rural consumers are flocking to the nearby feeder town for the products “like the urban people buy.” How do you think marketers aiming to focus on rural markets should respond to these price/ quality issue?
Ques 4.
How does the physical infrastructure affect the distribution choices available to rural marketers?
Ques 5.
Role of Technology in Rural marketing
Ques 6.
Hierarchy of markets for rural consumers
Ques 7.
Rural start-up opportunities
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