Ques 1.

Discuss the meaning, scope and importance of marketing function in an FMCG firm offering a wide range of wellness products for women.

Ques 2.

With the help of internet sources/secondary sources discuss the relevance and functions of marketing function in a developing economy like India.

Ques 3.

Explain and elaborate the term market segmentation. When and why marketers do consider segmentation strategies? Explain by taking an example of e-bike/scooter

Ques 4.

Define and discuss the purpose and scope of marketing research. In what situations marketing research assume significance and necessity? Discuss.

Ques 5.

What is your understanding of the term consumer behavior? Why it is important for marketers to consider consumer behavior in marketing of their products and services. Discuss with an example.

Ques 6.

Distinguish product life cycle and new product development. Explain the various stages of product life cycle by taking an example of any small passenger car of your choice.

Ques 7.

Discuss the key determinants of pricing. Briefly explain the various pricing methods their benefits and drawbacks of each of these methods.

Ques 8.

Distinguish and explain the term channels of distribution and distribution strategy. Comment on the indirect channels of distribution that marketers can consider in marketing their product.